About us

Pure Cosmetics Eesti

Kuidas sai idee alguse?

Having a great admirer of natural cosmetics and long connected to the world of cosmetics, beauty training and various brands, I realized the need to create a web environment that checks the products before they are listed, and we have placed special emphasis on product composition.

As a trainer, I often came into contact with clients who could not relate skin problems to the cosmetic products they used on a daily basis. Often changes are made in eating habits, but the contents of the cosmetic bag were left in the background. By passing on my experience to them and guiding them towards change, I have received great feedback – what could be the best boost of self-confidence than bright, clear, youthful and problem-free skin? Especially if we have been struggling with a skin problem all our lives.

The skin is our largest organ, and through this important protective layer, all the substances in cosmetic products are absorbed by the body – both beneficial and harmful. But how do we know what is harmful? Where can I find the time to read the long lists describing the composition? And even if we read, how much do we understand? This is where Pure Cosmetics and the Pure Cosmetics standard come to the rescue. We do not sell products just to sell them!

Miks "Pure Cosmetics Eesti"?

The word “Pure” comes from English and can be translated into Estonian in many ways – pure, clear, genuine, without additives, undamaged and natural.

All these keywords are represented by Pure Cosmetics! “Cosmetics” represents our main product group. In addition to cosmetics, we offer products related to our main category. 

The word "Pure" comes from English and can be translated into Estonian in many ways - pure, clear, genuine, without additives, undamaged and natural.

Kas Pure Cosmetics Eesti e-poes on esindatud vaid Eestis toodetud looduskosmeetika?

In the Pure Cosmetics e-shop you will find both domestic manufacturers and the best of the European and USA beauty world. Use will find brands like Evolve Organic Beauty, Björk&Berries, Alima Pure, Sampure Minerals, Naïf and Dr. Bronner’s.

 The best Estonian natural cosmetics are represented from domestic producers – Tilk !, Oma, Berrich, HOIA, Aesti, Kokos, LUUV, BonMerite, Magrada, MADARA, Lumi, etc.

The goal of Pure Cosmetics is to enrich the product range by constantly adding new brands to sales and to offer the largest and best selection of cosmetic products in Estonia, the purity of which you can be sure! We have a lot of exciting surprises planned and great ideas!

And finally, I would like to summarize our actions with the following thought: “Beauty is not something artificial, synthetic or artificial – it lies in balance, inner radiance, well-being and naturalness.”

The best Estonian natural cosmetics are represented from domestic producers - Tilk !, Oma, Berrich, HOIA, Aesti, Kokos, LUUV, BonMerite, Magrada, MADARA, Lumi, etc.

Pure Cosmetics Eesti founder

Gertrud Vardja